Brand resources
Brand identity the way we see it
Our brand is a simple and powerful statement that guides everything we do. Including how we look, think and talk to the world.
We have a few guidelines for using our brand resources. Please take a moment to familiarise yourself with them.
Who we are?
We’re emc3.
Spelt as one word, with a little e and pronounced: e-m-c-3.
We’re a full-service agency of creative marketers and storytellers who help our partners develop narratives and campaigns that inspire, motivate and move—all through the power of events.
Our name is an acronym, standing for “every moment counts”. A statement which has become our guiding philosophy. And the 3? Those are the 3 elements which power our events: strategy, content and creative.
Logos
We always pair our name with our symbolic ‘3’ icon and only ever use solid colour combinations. When placing our logo on coloured backgrounds, you should avoid using combinations where the colours are too similar and instead opt for high contrast, only using our approved colours.
Download logo pack
Colours
The colours listed are the only colours to be applied to our branding. We use five colours and utilise a primary nuanced colour as the foundation to any visual, which can be accompanied by a complementary and accent colour. Our primary colour is used in large zones associated with the brand and the secondary nuance colour is used to balance the primary nuance in any visual.
Typography
We are extremely serious about pushing our typographic experience to the next level.
When we dug through the online world for the perfect typeface for our headings we wanted a typeface, which captured attention whilst emphasising credibility, confidence and trust, reflecting our deep underlying values.
For our body text, we wanted something that flowed effortlessly. A typeface that was easy on the eye and almost impossible to stop reading… Almost.
Download typography packHeader
Montserrat Bold
Subheader
Montserrat Bold
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.
Montserrat Regular
Lorem ipsum dolor sit amet
Montserrat Regular
Graphics elements
Our graphics are a tapestry of interconnected elements and when used for animation should feel like a chain reaction, emphasising the idea of connection and collaboration.
How to use:
- Transitions
- Background element.
- Interactive background
- Web animation
