Client name

HP

Event name

Amplify Partner Conference

Event location

Las Vegas, US

Event type

In-Person

Event attendance

2,259

A wide view of the Innovation Showcase area at the HP Amplify Partner Conference 2024 featuring the Oasis Lounge and various exhibition booths
Workers setting up the HP logo sign at the HP Amplify Partner Conference 2024 in a large lobby area
Two people sharing a warm embrace in a conference room at the HP Amplify Partner Conference 2024 with others in the background

The challenge

The Amplify Partner Conference is HP’s most strategic event of the year, and this year it took place in Las Vegas, welcoming over 2,250 partners, media and industry analysts. The key objectives for their flagship event were to deepen attendee connections with HP, provide insights into the company’s future vision and strategic roadmap, and provide an immersive platform to showcase its latest products and service offerings. Additionally, the conference aimed to provoke thoughtful discourse through sessions led by HP’s leadership team, all while prioritising HP’s KPI and sustainability goals throughout the event planning and execution.

A video crew interviewing a man in a suit at the HP Amplify Partner Conference 2024 with professional lighting and camera equipment set up in a modern conference hall
The Oasis Lounge area being prepared at the HP Amplify Partner Conference 2024 featuring a waterfall display and plants
Attendees and staff at the registration area of the HP Amplify Partner Conference 2024 with conference branding in the background

The solution

As their trusted events and production partner, we were brought on board to execute an enhanced partner conference that would create a captivating event and leave a lasting impact on the audience. This included handling creative events design and production, planning and executing engaging general sessions and breakouts and crafting memorable branding and installations, such as the Innovation Showcase.

Through the seamless alignment of our production, creative, and strategy teams, we provided a comprehensive service that ensured an extraordinary attendee experience. On arrival, guests checked in at the custom-built registration desk and WOW piece which provided the perfect backdrop for photo opportunities. Next, they made their way to the general session, where an engaging show featuring stunning visuals and an impactful opening video with a live orchestra would play along with curated content to drive home key messages.

Our in-house design team coordinated the brand design across to the breakout sessions where company updates were communicated to attendees and the Innovation Showcase allowed for an interactive experience, serving as the central hub where attendees could engage with products, receive demonstrations and absorb the tranquillity of the Oasis Lounge (used as a calming wellness area).

A speaker presenting on stage to an audience at the HP Amplify Partner Conference 2024 with attendees seated at round tables in a large elegantly decorated conference room
A stage setup with the HP Amplify Partner Conference 2024 logo displayed on a large screen in an auditorium
A small group of attendees seated on couches engaged in discussion at the HP Amplify Partner Conference 2024 lounge area

The result

Our team ensured a focus on attendee experience throughout every facet of the event, focusing on inclusive layouts and formats to enable guests to immerse themselves fully and connect with the HP team. The event’s resounding success was echoed in the exceptional feedback received from attendees and leadership alike, with many hailing it as one of the most memorable and impactful gatherings to date.

Sustainability was a priority throughout, with sustainable initiatives interwoven into various aspects of the event. From ensuring building materials were reused or recycled to donating leftover food. The event worked with organisations such as Food Rescue Alliance, Habitat for Humanity, Treekly and The Just One Project, which rescue untouched leftover food from events and deliver it to food-insecure communities. Working in tandem with the HP team, our Sustainability Consultant helped Amplify to be a carbon-neutral event, and it was great to see the client’s commitment to sustainability as a tangible reality.

Three men in business attire engaged in a conversation seated on white couches around a table with coffee cups at the HP Amplify Partner Conference 2024 lounge area
A close up of conference attendees interacting with staff at the registration desk during the HP Amplify Partner Conference 2024
A crowd of attendees walking through a misty and lit hallway at the HP Amplify Partner Conference 2024

Attendee feedback

Attendees were enthralled, energised and captivated by the many visual highlights, and that was noticed in the event’s overwhelmingly positive feedback, receiving comments on LinkedIn from attendees such as: 

“Very uplifting and inspiring. I listened with great awe to great leaders from our industry, especially HP CEO.” —Catherine, Attendee.

“Glad to be invited to the HP Amplify Partner Conference in Las Vegas last week. It was an eye opener to the power of AI in the new tech revolution.” —Suwardi, Attendee.

“The conference was a platform for thought-provoking conversations on industry trends, market opportunities and the future of technology – lots on AI and how HP will continue to empower our partners to capitalize on it.” —Li Qi, Attendee.

“The largest HP event of the year ended, it was an incredible experience, full of energy where knowledge, technology and the new world of AI was shared” —Gaston, Attendee.

A futuristic installation with blue lighting and a digital figure suspended in midair at the HP Amplify Partner Conference 2024
A large audience watching a performance with visual effects on a big screen at the HP Amplify Partner Conference 2024
A musician playing an electric guitar under a spotlight on stage at the HP Amplify Partner Conference 2024
A large audience watching a digital visual presentation with green and blue lighting effects at the HP Amplify Partner Conference 2024
A violinist performing on stage at the HP Amplify Partner Conference 2024 in front of the event's logo backdrop
A wide shot of a stage with a guitarist performing at the HP Amplify Partner Conference 2024 with blue lighting
Aerial view of the exhibition hall at the HP Amplify Partner Conference 2024 showing various booths and display areas
The HP Workforce Solutions exhibit area at the HP Amplify Partner Conference 2024 showcasing modern work solutions
Speakers on stage presenting to a large audience at the HP Amplify Partner Conference 2024 with multiple screens displaying visuals
The Oasis Lounge area at the HP Amplify Partner Conference 2024 featuring modern seating and vertical light displays